Our Colours
Our logo is the face of our brand—clear, confident, and distinctive. It represents our values and commitment to excellence, creating a lasting impression and unifying our visual identity across all touchpoints.
Main Colour Palette
Our colour palette is more than just a design choice—it's a vital part of our brand identity. Each colour has been carefully selected to communicate our values, evoke the right emotions, and create a consistent experience across all touchpoints.
Click on a colour swatch to copy the #HEX
Black
#121212
Off White
#F7F7F7
Cyan
#5AF5FA
Pink
#FFA5FF
Purple
#AA99FF
Yellow
#FAFF50
Positive Green
#0CB800
Negative Red
#FF1E00
Gradient
#FFA5FF to #5AF5FA
Gradient
#FAFF50 to #5AF5FA
Seconary Colour Palette
Our secondary colour palette serves a specialised purpose, designed to complement our primary colours when additional variety is needed. It's particularly valuable for graphs, charts, and data visualisations where the four main colours may not provide sufficient differentiation. Carefully chosen to harmonise with our core palette, these secondary shades ensure clarity and balance without compromising the integrity of our brand identity.
Click on a colour swatch to copy the #HEX
Rose
#F66161
Alata
#F67979
Fuchsia
#FA4DCF
Plum
#BA75FF
Lilac
#9985FF
Violet
#9246FF
Blueberry
#3D98FF
Juniper
#0096AA
Acai Berry
#00A0DB
Teal
#00A8BB
Mallard
#0085B8
Visidflora
#00C8C6
Lxia
#00DFD5
Basil
#00C67E
Snow Pea
#00FFB8
Rose 1
#FFB9B9
Alata 1
#F8A8A8
Fuchsia 1
#FA8EF4
Plum 1
#DC48FF
Lilac 1
#C6B8DF
Violet 1
#9EC3FF
Blueberry 1
#85E5FF
Juniper 1
#66C6FF
Acai Berry 1
#4DC2FF
Teal 1
#17E6FF
Mallard 1
#29B6FF
Visidflora 1
#57FFEB
Lxia 1
#70FF97
Basil 1
#67FF89
Snow Pea 1
#75FFBF
Rose 2
#F9D7D7
Alata 2
#FDDDDD
Fuchsia 2
#ECE2FF
Plum 2
#D0D8FF
Lilac 2
#B8D8FF
Violet 2
#C2E8FF
Blueberry 2
#85E2FF
Juniper 2
#ABDEFF
Acai Berry 2
#83E8FF
Teal 2
#8AE7FF
Mallard 2
#9EDFDF
Visidflora 2
#95F2FF
Lxia 2
#8BFFB3
Basil 2
#8FD6E0
Snow Pea 2
#99FF7A
Moss
#3DFF64
Pine
#00FF11
Pea
#44FF00
Apple
#44FF00
Lime
#D4FF00
Kiwi
#FFF700
Banana
#FFE433
Lemon
#FFDD00
Papaya
#FFBB00
Tangerine
#FFA200
Orange
#FF8800
Grapefruit
#FF7300
Pumplin
#FF622E
Carrot
#FF5900
Honeysuckle
#FF6257
Moss 1
#99FFAD
Pine 1
#8AF192
Pea 1
#9AFF75
Apple 1
#A5FF85
Lime 1
#E6FF66
Kiwi 1
#FFF87A
Banana 1
#FFEE80
Lemon 1
#FFEA61
Papaya 1
#FFD666
Tangerine 1
#FFBF52
Orange 1
#FFB35C
Grapefruit 1
#FFAB66
Pumplin 1
#FF8861
Carrot 1
#FF8E52
Honeysuckle 1
#FF8880
Moss 2
#C7FFD6
Pine 2
#C2FFC6
Pea 2
#D6FFC7
Apple 2
#DAFFCC
Lime 2
#F3FFB8
Kiwi 2
#FFFDB8
Banana 2
#FFF9D1
Lemon 2
#FFF5B3
Papaya 2
#FFE59E
Tangerine 2
#FFDFA8
Orange 2
#FFDBB3
Grapefruit 2
#FFDB88
Pumplin 2
#FFC2AD
Carrot 2
#FFC7A8
Honeysuckle 2
#FFB3AD
Silver
#969696
Aluminum
#A3A3A3
Zinc
#B3B3B3
Tin
#CCCCCC
Magnesium
#DEDEDE
Mercury
#EDEDED
In Action
The ETF Intelligence product effectively uses the secondary colour palette to enhance clarity and distinction across thousands of funds. By leveraging colour coding for categorisation, such as green for sustainable funds or blue for technology, it ensures users can quickly differentiate fund types and performance metrics. Secondary colours also improve visual elements like charts and filters, reducing cognitive load while maintaining some level of accessibility and consistency, making the complex easier to navigate and interpret.
