Our Patterns & Themes

Patterns are essential for building a cohesive brand identity while offering flexibility for diverse applications. They create a recognisable visual language, ensuring consistency across touchpoints. At a global level, tailored patterns distinguish between regions or indices, enabling clear differentiation while staying aligned with the brand. This approach enhances storytelling and reinforces a strong, adaptable presence worldwide.

Click on any images in the galleries below and copy to your desktop as needed.

Main Brand creative patterns and themes

Product patterns and themes

Regional patterns and themes.

Logos

Quick Links

Colours

Fonts

GTM

Decks