Design &
Asset Library

Good design makes a product understandable. It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

- Dieter Rams

Logos, Fonts & Typography

Our logo has been designed to look and feel like a good decision: clear, confident and distinctive. Discover how and where we use our main logo along with our Sub brands.
Downloads & Read more…

Colours & HEX Picker

Black is our hero colour, supported by a bright yellow, cyan, purple and pink. These supporting colours can be used one at a time for a big hit of colour, or together on black in our insight symbols and data patterns.
Visit our colour picker

PDF Generator

Quantitive Research Apps

Quickly create shareable PDFs from any of our insights via the PDF Generator App. You can find the username and password just do a search on the Intropic Slack channel for ‘PDF Generator’.
Visit the App here

Patterns & Creative

Using patterns within our creative strategy is crucial for establishing a strong, cohesive identity that resonates with audiences. Patterns provide a visual language that reinforces brand recognition across various touchpoints.
View and download patterns


Presentation Deck

Our Google Slides presentation deck follows our brand guidelines, using product themes, patterns, and a consistent colour palette to ensure a cohesive and professional look. Please ensure you make a copy
View our deck templates

Chart Editor

Create branded charts with your own annotations, perfect for research notes and client communications in seconds. Download as: PNG, PDF, SVG, Code. Username and password, search on the Intropic Slack channel for ‘Chart Editor’.
Visit the App here