Design &
Asset Library
“Good design makes a product understandable. It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.”
- Dieter Rams
Logos & Mark
Our logo has been designed to look and feel like a good decision: clear, confident and distinctive. Discover how and where we use our main logo along with our Sub brands.
Logo guidance and downloads
Colours & HEX Picker
Black is our hero colour, supported by a bright yellow, cyan, purple and pink. These supporting colours can be used one at a time for a big hit of colour, or together on black in our insight symbols and data patterns.
Visit our colour picker
Product GTM Comms
A single source of truth for all One-Pagers – always updated with the latest versions and accessible only to Intropic team members. Ensure you have the correct permissions before sharing externally.
Google Drive folders
Fonts & Typography
Our fonts have been carefully chosen to represent clarity, precision, and a modern edge. Intropic Space leads with distinction, while Mulish offers flexibility and approachability.
Typography guidance & Font downloads
Patterns & Creative
Using patterns within our creative strategy is crucial for establishing a strong, cohesive identity that resonates with audiences. Patterns provide a visual language that reinforces brand recognition across various touchpoints.
View and download patterns
Presentation Deck
Our Google Slides presentation deck follows our brand guidelines, using product themes, patterns, and a consistent colour palette to ensure a cohesive and professional look. Please ensure you make a copy
View our deck templates